RESOURCE DEALER GROUP
Direct mail and eMail marketing campaign sent to dealer principals at the time of manufacturer dividend payment which is an ideal time to review their current finance and insurance program offerings and reinsurance position. Headquartered in Chicago, Resource Dealer Group's partners have improved their wealth building opportunities through the multiple reinsurance options Resource offers. Giving them more control of their profits to reinvest in their dealerships. Direct marketing included A Taste of Chicago Lou Malnati's deep dish pizzas. Strategy was to use the unique Chicago connection to generate awareness during this time of opportunity and position Resource as the industry leader in finance and insurance programs, and reinsurance options.
Touchpoint Strategy and Calendar
Lou Malnati's Pizza Delivery Mail Package
Pizza Delivery Letter Insert
Dealer Principal eMail
