THE WARRANTY GROUP - RESOURCE AUTOMOTIVE
Each year The Warranty Group hosts an invitation only reception and concert event at the annual National Automobile Dealers Association Convention. This campaign featured The Doobie Brothers. Print, email, paid and organic social media invitations targeting dealer clients, prospective dealers, and vendors directing them to the registration website. The event was held for client and vendor appreciation, prospect interaction, lead generation, and promoted industry awareness at the largest dealer convention of the year. Client and vendor relationships were strengthened, prospects moved through the pipeline, leads initiated, deals solidified and closed as a result of the event.
NADA Concert Event Featuring The Doobie Brothers Save the Date Postcard
Concert Event eMail Invitation
Paid and Organic Social Media Ad Placements on Twitter, Facebook, and LinkedIn.
Concert Event Print Invitation
Concert Event Registration Website
NADA Convention Floor and Booth Graphics
Concert Event Poster
Concert Event Image
Post Concert Event Follow Up eMail
