THE WARRANTY GROUP
The prospect list for The Warranty Group's Appliance and Technology business was concentrated for the Consumer Electronics Show. Two Taste of Chicago Lou Malnati's deep dish pizzas were delivered to each. An email campaign followed that directed interested prospects to a unique landing page were they could inquire about a meeting by converting a form. Instead of a presence on the show floor, The Warranty Group opted for a meeting suite in the convention hotel which was outfitted with posters showing value propositions. Twitter campaign promoted awareness with consumer research snippets, relevant content, industry news, and Las Vegas information. Client and prospect meetings were held at the suite, prospects were moved through the pipeline and clients were signed.
Touchpoint Strategy, Calendar, and Twitter Feed
Suite Posters
Pre-Show eMail
Landing Page
