RESOURCE AUTOMOTIVE
Resource Automotive print campaign for Automotive News center spread targeting decision making dealer principals and influencers. Each advertisement featured a success story highlighting a benefit of partnering with Resource including, certified pre-owned programs, dealership analysis, training, and wealth building strategies through multiple reinsurance options. These ads generated awareness in the go-to industry trade publication. They positioned Resource as the finance and insurance partner with the programs that increase profits, drive personal wealth, and maximize the amount dealers can reinvest in their business.
