RESOURCE AUTOMOTIVE
Print and digital edition sponsorship campaign featured in Automotive News trade publication with supporting email campaign targeting dealer principals and decision makers. FIT is an acronym for the three value propositions Resource Automotive delivers to dealer partners, product Flexibility, process Integrity, and reinsurance Transparency that drive dealership growth. Strategy was to generate awareness by differentiating Resource from the common competitor automobile visual theme, position Resource as the industry leader in reinsurance options, and push leads to the landing page with additional content downloads and contact form.
Print Advertisements for Automotive News Trade Publication
Automotive News Digital Edition eNews Leaderboard Banner Ad
Left of Cover and Skyscraper Banner Ads from Automotive News Digital Edition
Concurrent Reinsurance eMail
FIT Landing Page with Links to Video, Participation Option, and FIT Check Up Worksheet PDFs
Get FIT Video
Participation Option and FIT Check Up Worksheet PDF Downloads
