In-dealership point of purchase materials for the John Deere Maintenance Plan+ program targeted lawn tractor purchasers. The posters show the benefits of the program with visuals different from the typical equipment imagery in the store. Generated awareness for the program, compelled consumers to inquire and purchase. Program benefits promoted repeat business, increased customer loyalty, and retention.
In-Store Posters
Brochure
Maintenance Reminder Postcard
Shelf Talker and Enrollment Mailer
